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If you made it to this page, you probably listened to my teleclass, “The End of the Elevator Speech: How to Have Great Conversations That Will Show How Interesting You Are & Get You Picked Over the Other Guy.” If you didn’t hear it yet, take a listen — I shared lots of great information about having meaningful client conversations. If you did hear my call, you know I developed this system because of the following challenges that we all have (admit it, you have these problems too — even seasoned sales people have admitted to me that they struggle with these things!):
The whole idea still gives me the heebie jeebies. I hate elevator speeches, and I used to hate to tell people what I did, for all the reasons above. So usually I would just end up giving my job title when asked what I did, followed by some lame salesy-sounding line if required to stand up and introduce myself in a networking meeting. I just squirmed during those moments, sweating it out until it was over. Did I ever find anyone else’s elevator speech interesting? Nah, and I really tried hard not to get cornered by someone who would try to give me theirs, knowing I’d have to pretend to be interested, and that I’d have nothing to say. Didn’t make a lot of good connections that way. I got really tired of all this. So tired of it that I decided to find a better way. I wanted to be able to say things that mattered, that didn’t sound so phoney, and that wouldn’t make other people squirm. I wanted to be able to get involved in conversations about my work, which was interesting stuff, instead of saying lame things to impress people who were never impressed anyway. And I wanted to be able to be connect with people, which I certainly wasn’t doing when I was worrying about what I was going to say. So I ditched my elevator speech and developed my own brand of conversation-starters. You can do it, too. It’s easy when you get the hang of it and stop trying so hard — it just takes a different point of view.
Here’s a sampling of what you’ll work on, hands-on, in the course:
This program is for you if. . . 1. You don’t know how to tell people what you do. 2. You don’t seem to be able to help people decide to work with you — even when it’s a perfect fit. 3. You need a new message — you’re not getting through to your clients. 4. You need a way to tell people that you’re wonderful. 5. People don’t understand what you do. 6. You don’t stand out, and they always pick the other guy.
SPECIAL BONUS: Plus, you’ll receive
2 individual strategy sessions
Marcia Hoeck © 2010 Hoeck Associates
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Have
you ever had a problem describing how you serve clients when asked
to give your “30-second commercial” at
a networking meeting, or even just when meeting a new person who
asks what you do? 
