More questions:
Have you ever had a problem describing how you serve clients when asked to give your “30-second commercial” at a networking meeting, or even just when meeting a new person who asks what you do?

Have you prepared and memorized an “elevator speech” that you hate to give because it sounds so stilted and salesy and not at all you?

Do you keep changing what you say, and sometimes make it up on the spot — hoping it will sound better if it’s not rehearsed — only to find yourself rambling and tripping over your words?

The whole idea still gives me the heebie jeebies. I hate elevator speeches, and I used to hate to tell people what I did, for all the reasons above. So usually I would just end up giving my job title when asked what I did, followed by some lame salesy-sounding line if required to stand up and introduce myself in a networking meeting. I just squirmed during those moments, sweating it out until it was over. Did I ever find anyone else’s elevator speech interesting? Nah, and I really tried hard not to get cornered by someone who would try to give me theirs, knowing I’d have to pretend to be interested, and that I’d have nothing to say. Didn’t make a lot of good connections that way.

I got really tired of all this.

So tired of it that I decided to find a better way. I wanted to be able to say things that mattered, that didn’t sound so phoney, and that wouldn’t make other people squirm. I wanted to be able to get involved in conversations about my work, which was interesting stuff, instead of saying lame things to impress people who were never impressed anyway. And I wanted to be able to be connect with people, which I certainly wasn’t doing when I was worrying about what I was going to say.

So I ditched my elevator speech and developed my own brand of conversation-starters. You can do it, too. It’s easy when you get the hang of it and stop trying so hard — it just takes a different point of view.

Here’s a sampling of what you’ll learn:
How to know the true value you bring to your clients and use it to start conversations

How to stop switching how you talk about what you do and settle into something
natural that works

How to find the words to describe your value, to talk about it with confidence, in a way that gets clients’ attention

How conversations with clients and prospects can become so much easier — no more straining to capture attention or glazed eyes when you explain what you do

How to stop feeling icky or pushy when asked what you do, and find that more people will want to work with you

This call is for you if. . .

1. You don’t know how to tell people what you do.

2. You don’t seem to be able to help people decide to work with you — even when
it’s a perfect fit

3. You need a new message — you’re not getting through to your clients.

4. You need a way to tell people that you’re wonderful.

5. People don’t understand what you do.

6. You don’t stand out, and they always pick the other guy.

So go ahead, sign up below to register for the call. The information will be extremely helpful and you’ll enjoy hearing from my surprise guests!

Name*: Email*: Company:   Phone:   Address 1:   Address 2:   City:   State:   Zip:   Country:   Fax:

To your success,

Marcia Hoeck
419-472-8808
marcia@hoeck.net
www.MyBreakthroughBusiness.com

4461 W. Alexis Road, Toledo, Ohio 43623

© 2010 Marcia Hoeck. All Rights Reserved.